Monday, June 20, 2011


We actually had some people believe our fictional history of the Bus Stop! If you're gonna drink here that much you better know the real story! See you Wednesday!

"The history of the Bus Stop begins over a century ago on a once quiet street in San Francisco, Union Street. The building that currently houses the bar was originally constructed in the late 1800s as a multi-use establishment, containing a street-level storefront and two upper apartments. It was purchased by the ferroni's and has since housed four generations of ferroni's who started a family business on Union Street in 1900. With a combination of hard work, dedication and a bit of luck, that business is still intact, family owned, and more successful than ever in its current sports bar format known and loved by many as, "The Bus Stop".

The evolution of the bar into the Bus Stop has been filled with many changes, challenges, and wonderful memories.

The bar opened its doors in 1900 and was know as the Aly Inn, and in 1919 became smokeys saloon where cold beer, chilled with ice that was chipped from a block, was sold for a nickel. Amerigo Ferroni purchased the family business from his uncle in 1931 in the midst of the great depression and prohibition. Times were tough but manageable until 1933. The newly elected president Franklin Delano Roosevelt followed up on a campaign promise, encouraging congress to write the 21st amendment to the constitution, ending prohibition and, thus, fueling a rise in legal drinking establishments. The Transport Club, as it was now known, flourished for nearly three decades.

In 1955, Amerigo Ferroni fell ill and his wife, Rina, actively managed the bar for the next five years. History would show she was well suited for the task.

Although a constant presence in the day-to-day operations of the business, Rina played more of a support role prior to her husband's illness, washing towels, preparing snacks and delivering her ever-popular pizza from her upstairs apartment to employees and customers alike. But when Amerigo fell ill, it was only natural for her to become the sole proprietor/bartender. Well versed in the bar's environment, Rina filled these shoes with pride. In 1960, Amerigo's son Gabriel (Gabe) continued the legacy, and began managing and tending the bar. Rina remained active in the bar and continued living in the apartment above.

In keeping with family tradition, Gabe kept the original layout of the bar. But a new name would be crucial to identifying the establishment as his own. As he sat peering out the windows on the corner of Union and Laguna streets, Gabe had many suitable names in mind until the most obvious kept returning every fifteen minutes like clockwork. The muni bus stopped three feet from the bar's front door. The "Bus Stop" was born. At a time when Union Street had yet to be developed to its current state, this was one of few Bus Stops on the street.

Having laid the foundation of the bar, Gabe could now begin to focus on the internal business features. Much to his dismay, Gabe soon realized that an entire evening of work would only gross $11.00, not nearly enough to sustain the business. However, in order to attract more customers he realized that the Bus Stop would have to differentiate itself from other bars in the neighborhood. He would keep the charm of the old saloon and enhance it. The decor would have glimpses of the past but be modernized. Over the years Gabe initiated many ideas to create his ideal. The logo would be created with the gas lamp chandeliers to capture the past and stake claim on the future. Napkins, ashtrays, and matchbooks would be personalized with the company logo to add a touch of class as well as provide an excellent marketing tool. The "super well" would offer premium cocktails at well drinks prices. Glassware was chosen to offer the customer better value. Juices would be fresh squeezed on the premises on a daily basis. Complimentary snacks would be offered. Benches and awnings would be built out front for the comfort of customers and neighbors alike. Polished brass would fill the bar. The restrooms maintained a standard of cleanliness unlike those of other local bars.

Over the years business grew and continued to flourish through the 1980's when the sports bar craze really began to escalate. Satellite and cable tv technology was providing the opportunity for businesses to offer customers several viewing options from the same bar stool. The Bus Stop was one of the first bars in San Francisco to really embrace this concept. The Bus Stop soon became one of the premiere sports bars in the bay area, where bartenders knew your name and service was unmatched.

After 40 years, Gabe decided that it was time for his namesake to carry on the legacy that he had started. His son, Gabriel Ferroni, Jr., was charged with the responsibility of running the family business. Gabriel had spent several years managing the Bus Stop after experimenting with different ventures, including a successful business in gourmet foods. He purchased the Bus Stop from his father in 2000, after his father's health concerns became overwhelming. Unfortunately, Gabe Sr. passed without the pleasure of watching the Bus Stop move into the new millennium. Learning from the lessons his father bestowed, Gabriel has kept the Bus Stop tradition alive and well.

The Bus Stop continues to be involved in the community and participates in local programs and activities including the police activities league, local recreational sports teams, and the Union Street Association. You will still find top-notch service, great value, and a wonderful environment. Twenty new plasma tv's adorn the walls to ensure your viewing pleasure and each has a separate satellite receiver so you'll never miss a minute of your favorite team. A top of the line audio system and great music selection turns this sports bar into a nightclub the moment the buzzer goes off and the evening hours prevail.

Over the years the Bus Stop has evolved out of a family of dedicated, hard working people who have brought this business through a century of change. In that time we witnessed two world wars, the korean war, and vietnam. We survived the earthquakes of 1906 and 1989 unscathed. We weathered economic difficulties, none more challenging than the great depression. We endured 25 presidential elections, the murder of our mayor, the start of prohibition and its reversal. We've embraced five superbowl victories and dealt with several disappointing trips to the world series. We've watched music progress from the big band era to the mtv generation. We've welcomed famous faces such as President Clinton, Mayor Willie Brown, Vida Blue, Monica Seles, Ted Hendricks, Chipper Jones, Bobby Sura, Barry Zeto, and Pierce Brosnan."

Monday, June 13, 2011

B is for Bus Stop!


Hey Kids,

We fired that Italian guy who did the write up for Amante. I mean, really, who writes with an accent? Also, no one trusts foreigners.

This week, our partner bar has agreed to donate one dollar of every drink to Roots International Academy, a junior high school in Oakland, to fund after school programs and field trips. If you had any thoughts of skipping out, this is not the week to do it. How often do you get to "d...rink for the kids" anyway? Staying for another drink is actually the responsible thing to do. And with budget cuts in place, the kids don't get to play music or sports unless you show up and drink more. Think about it.

http://www.oaklandschoolsfoundation.org/roots

And hey, new pick up line: "Hi, I don't usually buy girls drinks, but since it's for underprivileged children in Oakland, I feel that it would be socially irresponsible of me not to." Boom. I got her numba. How do you like dem apples?

Location, location, location. This week we'll be back on campus, at ye old The Bus Stop. You know it well, but do you know the full history of the Bus Stop? I didn't think so. Read on for more, details at the bottom.

Originally established in 1857 as The Busty Top, the first owners of what is now known as The Bus Stop sought to capitalize on the wealth of horny sailors, miners, loggers, kickballers, thieves, and other lowbrow miscreants who had come to California looking for gold, but hungry for women. As the northern-most outpost of the Barbary Coast, and thus often the first stop for miners and loggers coming down from Marin, Sonoma, and beyond, the Busty Top quickly gained a devoted following as the "cheapest little whorehouse in town." It wasn't long before even the saltiest of the Top's "ladies of the evening" were known worldwide. Amongst the more famous employees in the Top's heyday were Liverpool 'Lil, Henrietta Fillmore, Marina "Fingers" Chestnut, Octavia Buchanan, "Shanghai" Kelly O'Toole, and, of course, the venerable Mollie Stone. The Top even employed the first well-known gay "man of the evening," Philip "Phil the Drill" Castro. Unlike most establishments of the time, the Top's prostitutes were not exploited and tossed out on the street once they reached the wrinkled old age of 34 (34 was old back then, and very wrinkly). Rather, the Top provided a generous pension plan, usually promoted from within, and even provided seed start-up money if its employees decided to open up their own shop. As the owners said, "we encourage our girls to spread their legs, yes, but then we help them spread their wings." Some have referred to the Top's owners, Bill Kleiner and Adrian Perkins, as the first venture capitalists in California. Some of the Top's more successful employees went on to found eateries, grocery stores, and rival businesses, while others moved into politics and philanthropy, or died of venereal diseases.

On January 18, 1920, the San Francisco Chronicle's headlines read "Busty Top Busted." Prohibition had finally hit, and the city's most famous little whorehouse was shut down. The owners were jailed and the remaining employees scattered. But new owners soon took over, supposedly to provide coffee and other non-alcoholic refreshments, giving a wink and a nod to the Chronicle headline in renaming the place "The Busted Top." Within days of opening, however, the Top became one of the more popular speakeasies in town. When officers stopped by (those who weren't on the payroll), the alcohol was hidden behind fold-away walls, and the patrons would simply state that they were having some water, coffee, or soda pop while waiting for the bus. It wasn't long before the "Busted Top" was referred to as "The Bus Stop." "Waiting for the bus" became code for having a drink, and "riding the bus" code for sex. A "free ride" was sex with another patron or a generous whore, while a "nickel," "dime," or "quarter ride" referred to sex with a cheap, standard, or expensive whore. Other terms, such as an "oil change," "greasing the axles," "stuffing the tailpipe," or "looking under the hood" were quickly adopted into the lexicon. Soon, one could "wait for the bus" at any of over 5,000 establishments in San Francisco alone.

But the end of prohibition signaled a dark day for the Bus Stop. Swingers were replaced by suffragettes, men left town in droves to work on New Deal construction projects, and the fear of impending war soon gripped the city. It seemed the Bus Stop, and "waiting for the bus" alike were doomed to fade into San Francisco's history.

Flash forward to the heady, cocaine-fueled days of the 1980s. Reagan was king, money was everywhere, gas was cheap again, neon was a fashion statement, and hair was almost as big as cocaine and David Bowie. What a time to be alive! The Busted Top was re-opened as the Bus Stop, touting expensive drinks, a shoulder-pads only dress code, and great bathrooms to do coke in. The revamped Bus Stop is still alive today, though shoulder pads have been set aside for 80's nights and the drinks are now cheap (thanks inflation!).

So when it's getting late into the night this coming AlphaBar, just take a minute to look around and savor the history at the Bus Stop. Maybe pour yourself a traditional prohibition-era PBR, rock some neon or a side pony-tail, mine the bar for gold, try to get a "free ride" or an "oil change," or pretend you're a cheap prostitute with a heart of gold. And as always, kids, its AlphaBar, so keep it classy. But not too classy.

Deets:

Alpha Bar at the Bus Stop
1901 Union Street at Laguna
Wednesday, June 22, 2011
8 pm to closing